About Us
Root To Rise is a collaboration-driven wellness collective bringing together professional knowledge, lived experience and complementary approaches to wellbeing.
We are building a space for education, peer connection and carefully considered experiences that recognise something often missed within conventional care: accessing treatment is not the same as feeling informed, understood or supported.
Meet the founder
Root To Rise was founded by Safia, a registered pharmacist with a decade of professional experience and several years working within Australia’s medicinal cannabis sector.
Her work has extended beyond dispensing medicines. She has worked across patient support, pharmacy operations, clinical systems, practitioner communication, product access, education and the practical challenges involved in navigating medicinal cannabis care.
This has provided a close view of both the progress the industry has made and the gaps that remain.
Professional knowledge and lived experience
Safia’s relationship with plant medicine began long before she entered the medicinal cannabis industry.
Over time, she came to understand plant medicine not only through the language of symptoms and treatment, but also through its relationship with self-inquiry, nervous-system regulation, embodiment and the ways people learn to notice themselves more clearly.
Her own lived experience, together with years spent listening to patients, clinicians, pharmacists and other people working across the sector, has shaped the belief that professional knowledge and personal experience should not be treated as opposing forms of understanding.
Built through collaboration
Root To Rise is not being built in isolation.
The collective is developing through established relationships with people across medicinal cannabis, healthcare, peer support, education and complementary wellbeing.
Collaborators and facilitators may include clinicians, pharmacists, peer workers, educators, movement and mindfulness practitioners, yoga therapists, breathwork facilitators and others whose work aligns with the values and boundaries of Root To Rise.
Growing responsibly
Root To Rise is still developing.
As the collective grows, we intend to expand our network of collaborators and establish a Research and Ethics Advisory Council to help guide program development, partnerships, evaluation and responsible communication.
We believe credibility should come from transparency, thoughtful practice and a willingness to question our own assumptions.
Root To Rise is being built carefully, collaboratively and with the expectation that its approach will continue to evolve.